As many people already know, The Masters Golf Tournament 2011 begins tomorrow. For those, like me, who are stuck here at Belmont, wishing they could be walking the course—all hope is not lost.
EA Sports has launched a new interactive advertising campaign, which will offer free online viewing of all 18 holes in the course via a Facebook app. The app was designed by advertising agency Heat, San Francisco to promote the Augusta National course in Tiger Woods PGA Tour 12: The Masters. The video game was released March 29.
The app is truly revolutionary for golf lovers. Through the use of 360˚ Google Street View, the app allows viewers to virtually walk hole-by-hole through Augusta National, home of The Masters. The app also enables viewers to pan up, down, side-to-side, forward, and back.
I was honestly excited to take a virtual tour of Augusta National and spent altogether too much time doing so. It seems their marketing strategies have worked on me. What do you think? Will this campaign from EA Sports and Heat, San Francisco succeed in promoting Tiger Woods PGA Tour 12: The Masters or do you think the missed the mark in advertising strategies?
Check out the Facebook app here.
